American Top 40 in the Boston market

Ron Bello rbello@belloassoc.com
Thu Mar 4 17:19:20 EST 2021


Mid 1970s ToH ID was:

Spirit of New England, WBZ Boston,
A Group W, Westinghouse broadcast station


On Thursday, March 4, 2021, Kevin Vahey <kvahey@gmail.com> wrote:

> Does anybody recall when AT40 switched from vinal distribution to
> satellite?
>
>
>
> On Thu, Mar 4, 2021 at 4:08 PM Garrett Wollman <wollman@bimajority.org>
> wrote:
>
> > <<On Thu, 4 Mar 2021 15:59:58 -0500, Garrett Wollman <
> > wollman@bimajority.org> said:
> >
> > <<On Thu, 4 Mar 2021 11:11:35 -0500, Donna Halper <dlh@donnahalper.com>
> > said:
> > >> In the mid-1960s, WBZ was using "the Spirit of 103" in many of their
> > >> promotional ads, and then they transitioned into "the Spirit of New
> > >> England" in the early 70s. I also vaguely recall a jingle from that
> era
> > >> about "the spirit of Massachusetts is the Spirit of New England."
> >
> > > Not from that era!  That was the Massachusetts tourism jingle from the
> > > late 1980s.  (Which is also when they changed the license plate design
> > > to add that slogan.)
> >
> > And now I belatedly realize that I was thinking of "The Spirit of
> > America", and Donna wrote "The Spirit of New England".  Sorry, Donna,
> > my error.
> >
> > -GAWollman
> >
> >
>


-- 
Ron Bello
160 Speen St - Suite 303
Framingham, MA. 01701
508.820.1100


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