WGBH promotes its change of name

[Sean Smyth]

I've never understood why brands spend a decent amount of money to make
such a minor change.

Caveat: I'm not in marketing.


On Sat, Oct 17, 2020 at 7:17 PM Richard Chonak <richard@chonak.com> wrote:

> WGBH has posted a briefing about the brand redesign that was launched in
> September.  In this video, the speaker says:
>
> "We are moving from the age of broadcast to the era of streaming. All of
> the things associated with broadcast are now going away."
>
> https://www.youtube.com/watch?v=JnhBPnqTrvY
>
> More info on the move is at:
>
> https://www.wgbh.org/beyondbroadcast
>
>
>

-- 
Sean Smyth
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Twitter: @smythsays
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