WGBH promotes its change of name

Sean Smyth ssmyth@alumni.psu.edu
Sat Oct 17 22:05:55 EDT 2020

I've never understood why brands spend a decent amount of money to make
such a minor change.

Caveat: I'm not in marketing.

On Sat, Oct 17, 2020 at 7:17 PM Richard Chonak <richard@chonak.com> wrote:

> WGBH has posted a briefing about the brand redesign that was launched in
> September.  In this video, the speaker says:
> "We are moving from the age of broadcast to the era of streaming. All of
> the things associated with broadcast are now going away."
> https://www.youtube.com/watch?v=JnhBPnqTrvY
> More info on the move is at:
> https://www.wgbh.org/beyondbroadcast

Sean Smyth
Editor. Writer. Communicator.
Twitter: @smythsays
LinkedIn: https://www.linkedin.com/in/seansmyth/

More information about the Boston-Radio-Interest mailing list