Fairbanks WKLB/WCLB & WCRB

[Rob Landry]

They (we) got a lot of complaints, but they mostly came from professional 
musicians and the like. Greater Boston has a *lot* of professional and 
semi-professional musicians, but they are an infinitessimal portion of the 
audience. After the initial wave of complaints, Mario altered the format 
to allow more pieces to play in their entirety, but he never stopped 
playing single movements. The rationale was that as in any other format, 
we had to play the hits, and they had to be playable in morning and 
afternoon drive.

The most extreme case was Beethoven's ninth symphony. To play that in its 
entirety takes more than an hour, and that's a lot of commercial avails to 
give up.

In the end, the more complaints we got, the the more the Globe and Herald 
took pot shots at us, and the higher our ratings went. In radio, there's 
almost no such thing as bad publicity.


Rob


On Tue, 17 Jan 2017, A Joseph Ross wrote:

> My recollection was that WCRB got a lot of complaints, and even admitted on the air that the practice of playing single movements was unpopular
> among listeners, and they discontinued it.
> 
> 
> On 1/15/2017 2:42 AM, Don Astelle wrote:
>
>       >>I already heard it back then, and I didn't like it.<<
> 
> You and the late Laurence Glavin both!   
> 
> 
> 
> _____________________________
> From: A Joseph Ross <joe@attorneyross.com>
> Sent: Saturday, January 14, 2017 11:53 PM
> Subject: Re: Fairbanks WKLB/WCLB & WCRB
> To: Don <astelle.donald@gmail.com>, Rob Landry <011010001@interpring.com>
> Cc: Ron Bello <rbello@belloassoc.com>, <boston-radio-interest@lists.bostonradio.org>
> 
> 
> I already heard it back then, and I didn't like it.
> 
> 
> On 1/14/2017 4:26 PM, Rob Landry wrote:
> >
> >
> >
> > On Sat, 14 Jan 2017, Don wrote:
> >
> >> Actually, during this incarnation of Country on 105.7, Classical
> >> WCRB started doing VERY well in the ratings. This is when Matio was
> >> running CRB and they were playing "movements" in a somewhat Top 40
> >> style rotation.
> >
> > They were playing the same format as WFCC and WCRI do today. See
> > http://classical959.com to hear it.
> >
> >
> > Rob
> >
> 
> --
> A. Joseph Ross, J.D. | 1340 Centre Street, Suite 103 | Newton, MA 02459
> 617.367.0468 | Fx:617.507.7856 | http://www.attorneyross.com
> 
> 
> 
> 
> -- 
> A. Joseph Ross, J.D. | 1340 Centre Street, Suite 103 | Newton, MA 02459
> 617.367.0468 | Fx:617.507.7856 | http://www.attorneyross.com
> 
>