Sun Jan 1 17:57:30 EST 2017
> On Jan 1, 2017, at 4:24 PM, Jim Hall <firstname.lastname@example.org> wrote:
> I'm wondering what kind of advertising rates NBC Boston will have. I mean, it's on an LPTV and two secondary channels...will that command the kind of rates WHDH could charge? And what will happen to WHDH's advertising...will it be all infomercials and "as sold on TV" miracle products? It will be interesting to watch.
Advertisers are mostly interested in the cable and satellite viewers. They figure the OTA viewers are the people who are not going to make the impulse purchases that come from TV advertising. I would suspect they are offering introductory rates now and the later rates will of course be determined by what kind of ratings they get.
Lake Wobegone, FL
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