Rush gone from WRKO

[Bob Nelson]

Sports is indeed what's hot. As for Mr. Carr, he may not necessarily have
gone national but he now has two dozen affiliates at this point (including
new stations in Manchester NH, Lowell, Pittsfield, and New Bedford) and
while he had to go crawling back to WRKO (now an affiliate, not his
employer) they had to kind of go crawling back to him when their PMD
ratings went down.

Rush started as a DJ at a station in Cape Girardeau, MO and did stints at
two Pittsburgh stations. "Faux News" as some call it does well in the
ratings for night time shows at least, but maybe because they have all of
the Right to themselves. Shockingly, MSNBC has been rumored to be shifting
to the right after their ratings hit historic lows. When a "liberal answer
to Rush", Air America, started in 2004, their Jon Sinton predicted "in five
years we'll have 500 stations". Instead they went out of business.

On Fri, May 22, 2015 at 8:16 AM, Rob Landry <011010001@interpring.com>
wrote:

>
>
> On Thu, 21 May 2015, Karen McTrotsky wrote:
>
>  Limbaugh is done, much like Mr. Carr who had to eat his words because
>> there just isn't much of a market for his routine any longer. Rush founders
>> in his own irrelevance and in the irrelevance of AM broadcasting.  He's run
>> his course.  The trouble for the syndicator, thorugh, is there's nothing to
>> replace him.
>>
>
> Sports talk. That appears to be the future of talk radio, at least in the
> near term.
>
> AM broadcasting and FM broadcasting aren't particularly different. It's
> the content that matters. Where there is something on AM radio worth
> listening to, people listen to it. Where there is not, people ignore it.
>
> The problem is, I think, that many broadcasters are too deeply in debt to
> be able to afford the talent they need to attract and keep an audience.
> They have forgotten that radio is show business, and air talent is what
> draws people to listen. You can't substitute machines for artists, nor can
> you take a random person off the street and make him or her a star.
>
> Consider all the people who've tried to compete with Rush Limbaugh over
> the years, including big name politicians like Fred Thompson and Mike
> Huckabee. They all failed. Limbaugh, who started as a local DJ in
> (Missouri? I forget) had the talent to succeed in radio where they did not.
>
> There are AM radio stations that are nurturing local talent. WSRO's Frilei
> Bras and Leandrinho Moura are doing an amazing job connecting to their
> listeners; the enthusiasm and excitement they generate can be felt in their
> shows even if you don't understand a word of what they say ("I'm on a
> Brazilian, wo-wo, radio..."), and the station is getting noticed, both by
> political leaders and by major advertisers. No, AM is not dead yet.
>
>
> Rob
>