WBUH 89.1 FM Brewster is on the air

Scott Fybush scott@fybush.com
Sun May 25 00:02:45 EDT 2014

On 5/24/2014 5:32 PM, Ron Bello wrote:
> Average age of full time residents on Cape Cod is higher than Florida.
> Lots of retired folks on a fixed income.  Much more $$$ in the summer.

And many - most, even - of those summer people are coming from the 
Boston metro. If you're WBUR or WGBH, it's simply a matter of following 
your listeners where they're headed for the summer. And once one did it 
(WGBH), the other had to follow...after all, if you're WBUR, you don't 
want your listeners discovering WGBH's stations on summer vacation and 
forgetting to come back to you when they return to Boston in the fall.

The Cape is absolutely massively over-radioed on the commercial side, in 
no small part because it's a peninsula with no adjacent markets that 
need to be protected to the south or east. That may explain why several 
commercial channels have ended up with noncommercial occupants - WGBH 
with WZAI on 94.3, and more recently WBUR with WBUA on 92.7.

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