WKLB Axes "Sunday Morning Country Oldies"

[Bob DeMattia]

> ................................................................................ Country stations such as 
> WCTK and WWYZ do quite well in the "inside-128" equivalent zip codes of 
> the Providence and Hartford markets.

The only thing I'd say about comparing 101.7 to WWYZ or WCTK is that the lattertwo are class B stations.  Plus these two stations don't have any real competitionfor their genre in their primary coverage areas.
101.7 (I hear soon to be WBWL) is a class A and doesn't have nearly the coverage -plus it's got to compete with WKLB which has been  #2 or #3 in the market for along time.  Back when WBCS was in competition with WKLB, the two stations werebattling it out, each getting about half of the country audience - but that was withtwo class B's (also when 105.7 was still transmitting from Framingham).
On the other hand, at least they aren't trying for the same age group/demographic that MIX, JAMN, HOT, AMP, and maybe KISS are going for....
101.7 might make some headway while they are running commercial free, but Idon't seem them ever getting half of KLB's audience.  
-Bob
Now I'm waiting for the WKLB promotion:
"Country 102.5 WKLB: Great country music -- without the bull"
:)