101.7 flipping - anyone rolling?

[Mike Ward]

Here in Northeast Ohio, Clear Channel started 98.1 The Bull in Ashtabula,
which is now owned by Media One.

And before Clear Channel AC WHOF/101.7 "My 101.7" started life, after
moving up to the Canton market from Dover/New Philadelphia. they put up a
fake "101.7 The Bull" site trying to misdirect pre-launch guessers.

All of this was many years ago.
On Jun 16, 2014 5:45 PM, "Scott Fybush" <scott@fybush.com> wrote:

> On 6/16/2014 4:05 PM, Bill O'Neill wrote:
>
>> The Bull? Really? What I'd pay for secret audio of that decision meeting
>> that gave birth to that bon mot.
>>
>> Bill O'Neill
>>
>
> The name itself seems pretty unremarkable to me. There's certainly plenty
> of association between bulls and country music - rodeos, cowboys,
> mechanical bulls at country and western bars, and so on. It's a brand Clear
> Channel has used with considerable success on long-running country stations
> in other markets: KSD (93.7) in St. Louis and WBUL (98.1) in Lexington,
> Kentucky come immediately to mind as Clear Channel "Bull" FM stations that
> have thrived with the brand for a decade or longer. Other more recent Clear
> Channel Bulls include Atlanta, Birmingham, Las Vegas, Wichita and Defiance,
> Ohio.
>
> Like "Kiss," it's a brand that has been around long enough that its use
> with country radio predated Clear Channel in other markets. I'm not sure if
> there's still a Bull in Reno, for instance, but there was a KBUL doing
> country there as far back as the early 1990s under a different owner. (A
> quick check shows KBUL is still doing country there on 98.1, and is in fact
> now owned by Clear Channel.)
>
> There's a CBS Bull in Houston (KILT-FM 100.3), a prominent Bull in
> Portland, Oregon (KUPL 98.7), and so on.
>
> I know of at least one Canadian "Bull," too, in Wingham, Ontario (I think
> it's flipped to something else since.)
>
> It is, in any event, a brand that's well established in Clear Channel's
> stable, so there probably wasn't much of a meeting or decision process that
> led to it appearing on 101.7, any more than there would be if CC launched a
> new top-40 somewhere and named it "Kiss" or "Now," or a new talker as "The
> Patriot."
>