Looking for honest answers on this
A Joseph Ross
Thu Jun 12 01:17:47 EDT 2014
If they wanted classical music, they didn't have many alternatives.
On 6/11/2014 6:26 AM, Rob Landry wrote:
> At WCRB about a decade ago we commissioned a series of focus groups
> and telephone surveys; one of the things we needed to find out was how
> much of a tune-out commercials were. We found out that WCRB listeners
> did not really have a problem with commercials (public radio-style
> fundraising pitches, on the other hand, were detested), and at WCRB,
> we ran three stopsets an hour in most hours.
> Mind you, this was a decade ago, and these were older folks who had
> grown up listening to commercials on the radio. But my gut feeling is
> that even today, long stopsets are not a big deal for most listeners.
A. Joseph Ross, J.D.| 92 State Street| Suite 700 | Boston, MA 02109-2004
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