New 1510 talk format to launch next Monday
Tue Jun 3 15:16:22 EDT 2014
On 6/3/2014 2:53 PM, Bob Nelson wrote:
> WRKO is a good example of a station that had a long news-talk heritage
> (and decades of music before that), though later cut the _local_ staff
> to go with a news service from outside...
> What about prog. talk on 1520 WWKB Buffalo (now sports)? Was that a well
> known station (a rare example) running prog talk, complete with
> news/sports etc.?
Not in the slightest - and in fact, quite the opposite. While "KB" of
course has plenty of name recognition in Buffalo even now, every bit of
actual stationality had been completely scrubbed away from the station
once it became part of a cluster with WGR and then WBEN.
Every bit of programming, engineering and promotional resources that
existed at Entercom in Buffalo was funneled into WBEN's news/talk and
WGR's sports. KB was, and is, the saddest of afterthoughts. The
technical plant has not been maintained well, rendering the station
often unlistenable. As a progressive talker, KB had no local content,
not even news headlines from WBEN. When it bothered to run weather, it
was often days or weeks old. Nobody cared, and it showed on the air.
KB was, and is, a classic flanker. Entercom keeps it running just so
that nobody else can use it to compete against the cash cows, WBEN and
WGR. After being used as a talk flanker to protect WBEN, it's now an
ESPN sports flanker to protect WGR. It's not designed to draw ratings,
and it doesn't.
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