WRKO now simulcast on 93.7 HD2
Thu Feb 27 21:13:17 EST 2014
<<On Thu, 27 Feb 2014 10:29:04 -0500, Bob Nelson <email@example.com> said:
> (Testing...is there something wrong with dissemination of the list? haven't
> seen anything for awhile)
There was, yes. Thankfully I was able to rescue your message once I
figured out my configuration error.
> WRKO 680 is now simulcasting on the HD2 of WEEI-FM 93.7 (stick in Peabody).
> HD radio not exactly selling like hotcakes but who knows, maybe they'll get
> some people to try it especially what with machinery and signal
> pattern-change issues.
HD radio may not be selling well, but more and more cars are starting
to come with it, and since radio these days is primarily an
out-of-home medium, such simulcasts may well be worth it. Does
Neilsen Audio make a breakdown available? (Normally in a 100%
simulcast situation, they combine reported listening for all signals
into a single rating, but I could imagine it might be worth iBiquity's
while to pay them for a breakdown.)
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