101.7

[Scott Fybush]

On 3/25/2013 9:20 PM, D. A. wrote:

> Clearing the syndicated shows that are not cleared in the Boston
> market now, serves *some* purpose.  Doesn't have to do well ratings
> wise.
>
> Plus, whatever audience they garner would be from
> Entercom/WRKO/WEEI.

If that had been CC's aim, they'd have done that with 101.7 in the first 
place...wouldn't they? At that point, they'd still have had Limbaugh and 
a local morning show with Jeff Katz.

It didn't make sense then, and still doesn't now, if only because the 
portion of the Boston market that 101.7 reaches is almost precisely the 
portion least likely to listen to CC's flavor of syndicated talk. Hard 
to imagine a worse intersection of signal and format, really...though 
WCRB on 99.5 might come close.