Greater Media confirms WTKK ends talk at 10 AM tomorrow (1-2-2013)

Donna Halper dlh@donnahalper.com
Tue Jan 1 17:15:28 EST 2013


On 1/1/2013 2:21 PM, Kevin Vahey wrote:
> My big fear is CBS will move Overnight America back to WBZ as
> no permanent host has been hired to do overnights.
>    
WBZ got so much negative publicity the last time they tried that, so I 
doubt they wanna go through that again.  As for talk radio, it 
desperately needs to be re-invented.  It has not done a good job 
reaching younger demos, and there are just so many angry white males out 
there-- many of whom much prefer sports-talk anyway (the famous 
"bloodthirsty shut-ins").  I rarely agree with Michael Savage, but he 
warned conservative talkers that they were gonna die out as a format if 
all they did day and night was just bash President Obama-- no matter how 
you may dislike the current administration (whichever the party in 
power), if all you talk about day in and day out is one topic, you 
gradually turn off people who are tired of hearing about it.  So what is 
next for talk radio as a format?


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