Stranger than fiction

[Chris Hall]

Giving the subject further thought these were only scheduled avails and most likely not paid in advance spots, what if the station went off the 
air they would only be required to do make goods. These days agencies seldom pay for 60-90 days.  In reality WBZ-TV would have been saving
5 Hour Energy major humiliation not running a spot adjacent to a news story saying their product kills its users. 
From: Kevin Vahey 
Sent: Friday, November 16, 2012 2:21 AM
To: Paul B. Walker, Jr. 
Cc: A Joseph Ross ; Boston Radio ; Chris Hall 
Subject: Re: Stranger than fiction

Station traffic departments are pretty clueless in 2012 compared to 30-50 years ago.

There was a time when stations had to log every commercial ( network/local) by hand in real time but that hasn't been the case for 30 years. 


Boston is lucky ( for now ) as the major TV stations still have a local master control. 

WFXT will soon ( if not already ) switch to the FOX hub in Nevada and CBS has been rumored to move O&O masters to Pittsburgh. 


A couple of months ago WPRI - Providence needed to go live on a major story but the override from Springfield failed.

Bottom line in radio-TV is Mr. Computer can always find wok.



On Fri, Nov 16, 2012 at 12:32 AM, Paul B. Walker, Jr. <walkerbroadcasting@gmail.com> wrote:

  And it's likely 5 Hour Energy was a sponsor of Judge Judy that Judge Judy
  show was broadcasting ,since they sold the sponsorship... likely, there was
  nothing WBZ could do as they had no control of an ad that wasn't theirs.


  On Thu, Nov 15, 2012 at 11:29 PM, A Joseph Ross <joe@attorneyross.com>wrote:


  > On 11/15/2012 5:22 PM, Chris Hall wrote:
  >
  >  Throughout  the 4 o’clock hour WBZ-TV teased the upcoming 5:00 PM news
  >> that included the top story: 13 deaths are now being
  >> blamed on the use of 5 Hour Energy drink.....The 4 o’clock locally
  >> programmed hour of syndicated Judge Judy had no less than 4 commercials
  >> for guess what..... 5 Hour Energy two of which followed the 13 deaths
  >> WBZ-TV news tease. Does no one pay attention to anything other than
  >> their I phone anymore.
  >>
  >
  > Assuming they knew what was going on, what could they do about it?
  > Tampering with paid commercials is a serious no-no in commercial
  > broadcasting.
  >
  > --
  > A. Joseph Ross, J.D.|92 State Street|Suite 700|Boston, MA 02109-2004

  > 617.367.0468|Fx:617.507.7856|http://www.attorneyross.**com<http://www.attorneyross.com>
  >
  >