"It's the programming, stupid!"

Jim Hall aerie.ma@comcast.net
Mon May 21 08:24:21 EDT 2012

It was still WHIL-FM at the time, with the FM antenna still in Medford, so
it didn't get out as far as WXKS-FM does now from the Pru.

-----Original Message-----
From: boston-radio-interest-bounces@tsornin.BostonRadio.org
[mailto:boston-radio-interest-bounces@tsornin.BostonRadio.org] On Behalf Of
Bob DeMattia
Sent: Monday, May 21, 2012 7:53 AM
To: boston-radio-interest@tsornin.bostonradio.org
Subject: Re: "It's the programming, stupid!"

> * 107.9 still country*

I recall 107.9 was WWEL trying to complete against WJIB with beautiful
music. I don't ever remember it being country.

To make the picture more complete, you could also add the dozens of local
/1kw stations like WJDA and WESX  that are now satellite fed and/or
brokered.  These stations may never have been tops in the ratings but in
local communities, their ratings were pretty good.



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