103.3 Playlist

Ron Bello rbello@belloassoc.com
Sat Jun 30 23:42:24 EDT 2012


WODS used to regularly run promos for The Cove - soft love songs - on WODS
HD2


On Sat, Jun 30, 2012 at 11:12 PM, Bob DeMattia <bob.bosra@demattia.net>wrote:

> WKLB occasionally mentions that classic country
> HD2 channel.
>
> -Bob
>
>
> On Sat, Jun 30, 2012 at 5:51 PM, Bill <brscomm@yahoo.com> wrote:
>
> > Same out here. All the advertising is for the main channel, never for
> HD-2
> > or 3. If they don't promote it, how can they expect it to succeed?  I
> > periodically scan the band looking for new programming and there is
> quite a
> > bit of good stuff. How much extra could it cost to toss in a line or two
> > about it?
> >
> >
> > -----Original Message-----
> > From: boston-radio-interest-bounces@tsornin.BostonRadio.org
> > [mailto:boston-radio-interest-bounces@tsornin.BostonRadio.org] On Behalf
> > Of
> > Lou
> > Sent: Saturday, June 30, 2012 2:59 PM
> > To: 'Don'; 'Jeff Lehmann'; 'Larry Weil'; 'boston Radio Interest'
> > Subject: RE: 103.3 Playlist
> >
> > I never see advertising to let people know that these outlets exist.  And
> > 'casual mentions' on the main signal can't count because it probably
> > doesn't
> > appeal to those listeners.
> >
> > And maybe a partnership between HD radio manufacturers and HD
> broadcasters
> > might relieve some of the advertising costs and benefit both.
> >
> >
> >
> > -----Original Message-----
> > From: boston-radio-interest-bounces@tsornin.BostonRadio.org
> > Sent: Saturday, June 30, 2012 2:38 PM
> > To: Jeff Lehmann; 'Larry Weil'; 'boston Radio Interest'
> > Subject: Re: 103.3 Playlist
> >
> > > It's pretty obvious that HD Radios haven't exactly been flying off the
> > > shelves.
> >
> > I know a few "non-radio-geeks" who bought them to get WBCN....and an
> older
> > couple who bought one to get WCRB on 89.7HD2 on the South Shore.
> >
> > If the format/programming is compelling enough....such as a niche format
> > that they dont have access to, then interest in HD2's pick up.
> >
> > I would have thought the Jazz cabal of Boston would have discovered
> Smooth
> > Jazz on Magic's HD2 channel...but I don't think most people even know it
> > exists.
> >
> > Whereas the Classical (89.7HD2) and WBCN (HD2) channels were
> > promoted/mentioned in the paper on the news, etc., etc.,
> >
> >
> >
>


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