103.3 Playlist

[Lou]

I never see advertising to let people know that these outlets exist.  And
'casual mentions' on the main signal can't count because it probably doesn't
appeal to those listeners.

And maybe a partnership between HD radio manufacturers and HD broadcasters
might relieve some of the advertising costs and benefit both.



-----Original Message-----
From: boston-radio-interest-bounces@tsornin.BostonRadio.org 
Sent: Saturday, June 30, 2012 2:38 PM
To: Jeff Lehmann; 'Larry Weil'; 'boston Radio Interest'
Subject: Re: 103.3 Playlist

> It's pretty obvious that HD Radios haven't exactly been flying off the 
> shelves.

I know a few "non-radio-geeks" who bought them to get WBCN....and an older
couple who bought one to get WCRB on 89.7HD2 on the South Shore.

If the format/programming is compelling enough....such as a niche format
that they dont have access to, then interest in HD2's pick up.

I would have thought the Jazz cabal of Boston would have discovered Smooth
Jazz on Magic's HD2 channel...but I don't think most people even know it
exists.

Whereas the Classical (89.7HD2) and WBCN (HD2) channels were
promoted/mentioned in the paper on the news, etc., etc.,