How the new CBS sportsradio affects Boston

Garrett Wollman wollman@bimajority.org
Sun Jun 24 02:40:21 EDT 2012


<<On Sun, 24 Jun 2012 01:51:18 -0400, "Chris Hall" <chris2526@comcast.net> said:

> good 10,000 must be better. It is inevitable for there to be heavy
> fallout at some point, markets are well on their way to becoming
> sports saturated.

I don't see that this is an issue for the radio networks at all, since
they are subject to the ordinary discipline of the marketplace: if
there are too many, then some will go under.

There is a problem with the sports cartels (MLB, NFL, NHL, NBA) being
unwilling to let their uneconomic franchises fail, but this doesn't
seem to be a radio or even broadcasting issue -- except perhaps for
the NHL, which insists on having teams in places where people aren't
interested in hockey because they imagine that this will somehow
improve their national TV rights revenues.  (Memo to Gary Bettman: if
it's not cold enough to hold the Winter Classic there, it's probably a
dumb place for a hockey team.)

The move for CBS makes sense to me: they have a well-established brand
in sports on TV, and they own several of the top-billing sports radio
stations in the country; if for once they can demonstrate some synergy
between the two sides of the house, they might actually justify their
existence as a single company.

-GAWollman


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