WCVB change

[Bob DeMattia]

I found this:

*WCVB has launched a substantially revised website.  The new
site<http://www.wcvb.com/>,
which is a part of a roll-out on all Hearst stations, eschews the venerable
naughties-throwback TheBostonChannel.com for a simpler wcvb.com domain.*

*In an effort to retain name recognition, the website features a less
prominent “The Boston Channel” name, though the effort to standardize
branding appears to be in full force.*


>From here:  http://blog.btvn.net/category/boston/wcvb/

On Tue, Jun 5, 2012 at 12:56 PM, Bob Nelson <raccoonradio@gmail.com> wrote:

> Quicker to type in, easier to remember?
>
> On Tue, Jun 5, 2012 at 2:45 AM, Chris Hall <chris2526@comcast.net> wrote:
> > Out of curiosity does anyone know why WCVB channel 5 is suddenly
> changing  from “The Boston channel.com” to “WCVB.com” after all these
> years?
>
>