Will 96.9 "Beat" up news-talk to go to music?

[Bob Nelson]

http://bostonherald.com/news/regional/view/20221211a_possible_switch_to_music_is_all_the_talk_around_wtkk/srvc=home&position=4

Herald article has quotes from Donna Halper, Michael Harrison. Is the
talk format driving away advertisers(and listeners)? The station says
they're exploring their options but no decisions have been made as of
yet.