1200 stunting as Gaffe 1200

[Dan.Strassberg]

Well, the C in WRCA stood for Comedy. WRCA on 1330 in Waltham (NOT the same calls when they were on 660 in NYC) stood for Radio Comedy and Arts. It was an imaginative and occasionally quite entertaining format. The air staff included some really brilliant young talent. I wish I could remember the name of the young woman who did AM drive. She died (of cancer, IIRC) not long after the demise of the format on 1330. I believe that, prior to WRCA, she had done stand-up in Boston and elsewhere and had also done quite a bit of V/O work.

You can bet that CCU's version of a comedy format will take many fewer chances than WRCA's did. CCU has a reputation for playing it safe with their on-air product. If they stick with comedy cuts recorded by only the best known and highest-paid talent (which is what I expect of CCU), the format will become stale and will be pulled in most markets within a year or so or a bit longer.

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Dan Strassberg
e-fax 707-215-6367
  ----- Original Message ----- 
  From: A Joseph Ross 
  To: boston-radio-interest@lists.BostonRadio.org 
  Sent: Sunday, August 12, 2012 11:12 PM
  Subject: Re: 1200 stunting as Gaffe 1200


  On 8/12/2012 2:13 AM, Richard Chonak wrote:

  > Is there any chance they might actually try a comedy format 
  > (comparable to some of the comedy channels on Sirius/XM)?

  I seem to remember that other stations in this market have tried it 
  before.  I don't recall that any of them lasted long.  But with some 
  actual promotion and a strong signal, maybe it would work.

  -- 
  A. Joseph Ross, J.D.|92 State Street|Suite 700|Boston, MA 02109-2004
  617.367.0468|Fx:617.507.7856|http://www.attorneyross.com