TV political ad question

Ted Larsen
Sat Aug 4 07:53:37 EDT 2012

The same is running often here in North Carolina (Swing State). I see this 
is as sad because much of the electorate believes, "If it's on TV it must be 

I understand this was a Carl Rove idea for this election.

----- Original Message ----- 
From: "Larry Weil" <>
To: "Kevin Vahey" <>
Cc: <>
Sent: Friday, August 03, 2012 12:35 PM
Subject: Re: TV political ad question

> It was probably local, they (both sides) are targeting the swing states, 
> of which NH is one.
> Larry Weil
> Lake Wobegone, NH
> Sent from my iPhone
> Big freekin deal!
> On Aug 3, 2012, at 1:07 AM, Kevin Vahey <> wrote:
>> NBC ( or WHDH ) just ran the ad at 12:57 AM
>> I have to assume CBS signed off on it - but is was strange seeing it on a
>> NBC outlet.
>> I have no clue on how the rules work anymore.
>> On Thu, Aug 2, 2012 at 4:52 PM, A. Joseph Ross <> 
>> wrote:
>>> On 8/2/2012 3:40 PM, Donna Halper wrote:
>>> First, I hope we don't veer off into an  "I agree with the ad" or "I 
>>> hate
>>>> that ad" conversation.  I am not so much concerned with the ad per se, 
>>>> as I
>>>> am concerned with what stations (both TV and radio) are and are not 
>>>> allowed
>>>> to air these days.  Two nights ago, during the channel 4 news at 6pm, I 
>>>> saw
>>>> a Karl Rove super-pac ad against President Obama.  Okay fine, there's 
>>>> tons
>>>> of pro-Obama and anti-Obama ads on the air.  But what made this one
>>>> worrisome to me is it featured Scott Pelley, CBS evening anchor.  It 
>>>> showed
>>>> him reading a news report about how bad the economy was, and then it 
>>>> moved
>>>> into the ad's talking points about how the economy was President 
>>>> Obama's
>>>> fault.  Talking points aside, are PACs allowed to use the image and
>>>> likeness of news anchors in their political ads?  Makes it seem as if 
>>>> the
>>>> anchor endorses or agrees with that message. I know the rules have 
>>>> changed,
>>>> but how much can a news anchor (be they perceived as right-wing or
>>>> left-wing or neutral) be used in a political ad?  I assume Pelley did 
>>>> not
>>>> authorize the use of his newscast in the ad, but are there any rules?
>>> Aren't newscasts the property of the network?  Did they authorize the 
>>> ad?
>>> Maybe they authorized the ad by implication by having a network-owned
>>> station run the ad.
>>> --
>>> A. Joseph Ross, J.D.|92 State Street|Suite 700|Boston, MA 02109-2004
>>> 617.367.0468|Fx: 617.507.7856|

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