TV political ad question

Mike Ward
Fri Aug 3 22:24:09 EDT 2012

In the case of the Scott Pelley ad, the clip is from the beginning of the
show right after the opening animation, and he even says "Good evening".

Though the video is not full screen, some may be fooled that the entire
spot is a news story anchored by CBS Evening News anchor Scott Pelley.

On Fri, Aug 3, 2012 at 9:18 PM, Sean Smyth <> wrote:

> Much different, IMO. In that example, the names of the headline writer(s)
> or reporter aren't being trotted out for use as a virtual endorsement.
> ------
> Sent from my mobile phone.

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