Merlin's Chicago all news a big bomb in ratings

[Larry Weil]

On Oct 5, 2011, at 7:36 PM, Kevin Vahey wrote:

> Not much good can be spun from this as they finished 48th in the market with
> a 0.2
> 
> http://www.chicagotribune.com/business/ct-biz-1005-fm-news-20111005,0,2424639.story
> 

I don’t think the initial ratings after a format change mean too much.  It takes a while for an audience to discover the station, and for people to break their old listening habits.  If it’s still in the crapper after a year, then I don’t see much hope for it.

Larry Weil
Lake Wobegone, NH