Rush Radio rebrands as Boston Talk 1200

A. Joseph Ross
Wed Mar 9 14:23:54 EST 2011

  On 3/9/2011 7:55 AM, Dan.Strassberg wrote:
> Probably they DO count people who are lying in bed listening to the
> radio--provided that they wear the meter while they lie in bed
> listening. If you were to take the meter off before you climbed into
> bed, you'd have to keep it close at hand near your bedside so you
> could pick it up and set it back down every few minutes. If you failed
> to do that, you would not be counted after a while. I've never seen a
> PPM but my understanding is that it is larger than the average cell
> phone, which means it is unlikely to be comfortable to wear in bed. As
> a result, I think most people who listen in bed would not wear the PPM
> in bed and therefore would not be counted for most of the time they
> were listening in bed.

And even if they were wearing it in bed, they'd have to stir every so often.

A. Joseph Ross, J.D.             617.367.0468
92 State Street, Suite 700       Fax: 617.507.7856
Boston, MA 02109-2004

More information about the Boston-Radio-Interest mailing list