Rush Radio rebrands as Boston Talk 1200

[Mark Laurence]

Once it's put in the dock for the night, Arbitron says the meter records
one hour of listening, so people who listen in bed are allegedly
counted for that long.

Mark

On Mar 09, 2011, at 07:55 AM, "Dan.Strassberg" <dan.strassberg@att.net> wrote:

> Probably they DO count people who are lying in bed listening to the
> radio--provided that they wear the meter while they lie in bed
> listening. If you were to take the meter off before you climbed into
> bed, you'd have to keep it close at hand near your bedside so you
> could pick it up and set it back down every few minutes. If you failed
> to do that, you would not be counted after a while. I've never seen a
> PPM but my understanding is that it is larger than the average cell
> phone, which means it is unlikely to be comfortable to wear in bed. As
> a result, I think most people who listen in bed would not wear the PPM
> in bed and therefore would not be counted for most of the time they
> were listening in bed.
>
> -----
> Dan Strassberg (dan.strassberg@att.net)
> eFax 1-707-215-6367