WCRB to simulcast on 88.7 in R.I.

[Mark Laurence]

On Jun 03, 2011, at 05:15 PM, "A. Joseph Ross" <joe@attorneyross.com> wrote:

> On 6/3/2011 5:01 PM, Mark Laurence wrote:
>
> > In the 55+ demo, radio reached a cume of 93.5% of the people, and
> > they listened for an average of 12 hours and 15 minutes per week. That
> > demo might be radio's biggest fans of all.
>
> Then someone ought to tell the ad agencies.

Someone should convince ad agencies that older listeners spend a lot
of money and are responsive to properly targeted ads.*  If advertisers
were convinced of that, you'd get furious competition in programming
for that demo.

*I'm not saying it is or isn't true, but perception is reality.