WCRB to simulcast on 88.7 in R.I.

[Mark Laurence]

On Jun 03, 2011, at 04:14 PM, "A. Joseph Ross" <joe@attorneyross.com> wrote:

> On 6/3/2011 3:04 PM, Mark Laurence wrote:
>
> > I hate to see radio people overstate the loss of young listeners. I
> > think radio is holding onto its young demos as well as or better 
> > than any other mass media.
>
> It sure isn't trying to reach any other demographic (with rare
> exceptions, like WJIB/WJTO).
 
But wait, that's not really true, either! 

In the 55+ demo, radio reached a cume of 93.5% of the people, and
they listened for an average of 12 hours and 15 minutes per week. That
demo might be radio's biggest fans of all.