WBZ-FM has strong spring book

Donna Halper dlh@donnahalper.com
Thu Jul 14 14:18:29 EDT 2011

On 7/14/2011 1:41 PM, Kevin Vahey wrote:
> It SEEMS - If you under 40 you prefer 98.5 - older WEEI
> Obviously demoting Dale for Mutt and Merloni was an epic blunder.

WEEI sounds old and tired, and their shuffling of popular personalities 
like Dale only alienated their core of devoted fans.  (Frankly, I 
thought Eddie Andelman sounded good on WEEI and I was sorry to see him 
go.)  Trouble is, that core is aging and it's not getting any larger.  
Their callers sound like mostly angry guys, many of whom hate women 
athletes and like to say outrageous things that sometimes border on 
racism.  Again, this worked 20 years ago, and when WEEI had no 
competition, they could continue to appeal to that older white male core 
audience, the so-called "bloodthirsty shut-ins."  Can WEEI re-invent 
itself and bring in some new listeners rather than just pandering to its 
core fans?  THAT is the question.

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