WBUR lashes out at WGBH

[Mark Laurence]

On Apr 20, 2011, at 11:43 PM, Garrett Wollman wrote:

> It's hard to imagine why many listeners would switch, since when WGBH
> revised its format, WBUR immediately changed its schedule to ensure
> that the shows they had in common would air at the same time. 

There are only 4 hours of "simulcasting," albeit the most important hours of the day.

The number one reason people would switch is that one station is conducting a pledge drive and the other isn't.

Probably the number two reason is the appeal of surrounding shows: the local focus of WGBH from noon to 2, or fans of "The World" before ATC.  Or for WBUR fans, the well-produced local shows with national distribution from 10 to 1, and "Radio Boston" leading into ATC.