Full service radio
Thu Sep 9 13:37:38 EDT 2010
>PPMs have demonstrated that NPR can go up against top-ranked
>commercial stations for ratings, clearly showing there's an appetite
>for talk and entertainment that goes beyond political rants and wall-
>to-wall music. I don't know why commercial stations couldn't succeed
>with it again.
Question is, do the NPR listeners stay tuned in for both the talk
and the music shows, or do they only tune in to the shows of their
choosing? If it's the latter, then I doubt there are many commercial
stations that would choose to go that way.
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