WEIM call letter change

[Donna Halper]

At 10:03 PM 10/31/2010, Doug Drown wrote:
>I never did understand why WEIM changed its call letters after 71 
>years.  I still don't.  Makes no sense. -Doug

That was exactly my point.  I gather they are simulcasting the AM & 
FM (I drove by their studios today, which is what jogged my memory 
about the call letter change-- there is a big sign out in front, and 
it used to say WEIM).  Why give up heritage call letters?