Station addresses confused!

Thu Nov 4 17:21:06 EDT 2010

I don't believe so. Principal seems to keep the calls of the stations
they buy even though the formats always change (to brokered ethnic and
brokered religion--usually in foreign languages). The first station
they bought, the one on 1530 in Bridgeport--still has its original
calls--WDJZ. And their most expensive station, for which they paid $14
million not that long ago (so station values had already tanked) still
has the calls it had before Principal bought it--WLIE. I don't know
what languages WLIE is programmed in now. It was an English-language
talk station before Principal bought it. A good slogan might have been
"WLIE, where you can always believe what you hear." Actually, WLIE was
named after the Long Island Expressway.

Dan Strassberg (
eFax 1-707-215-6367

----- Original Message ----- 
From: "A Joseph Ross" <>
To: <>
Sent: Thursday, November 04, 2010 4:12 PM
Subject: Re: Station addresses confused!

> On 11/4/2010 12:00 PM, Dan.Strassberg wrote:
>> I could have been wrong. FWIW, though, I would swear that I once
>> read
>> that the location was in Braintree. I was under the impression that
>> the site was on a small neck of land that juts into Mass Bay. The
>> salt
>> water gives WJDA a remarkable signal for 1 kW at 1300.
> Well, I tried to look it up in the Boston Radio Archives, but WJDA
> doesn't seem to be there.  Does it have new calls?
> -- 
> A. Joseph Ross, J.D.                     617.367.0468
> 92 State Street, Suite 700          Fax: 617.507.7856
> Boston, MA 02109-2004

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