The Unreal Deal on WJAR

[Maureen Carney]

http://www.broadcastingcable.com/article/454158-WJAR_Launches_Unreal_Deal_Product_Placement_Program.php

WJAR 10 is adding a 7p newscast and a product placement show called "The Unreal Deal". It almost feels like we're going back 60 years, except product fufillment is done via the web rather than phone or mail. Then again, they run over the air obits during the day and I bet the sales staff is getting heat to sell digital media.