ESPN Deportes coming to WRCA?

Dan.Strassberg dan.strassberg@att.net
Thu Jul 29 11:56:35 EDT 2010


Well, WRCA has a few hours of what I believe to be unsold time
overnight. The hours seem to vary from night to night, and I mean
night to night--not week to week. Maybe I am not clever enough, but I
have been completely unable to detect a pattern. My guess is that the
amount of time available might average five hours a night. I suppose
that some of the paid local programming might be bumped for ESPN
programming that pays more if WRCA GM Stu Fink or someone at Beasley
corporate has negotiated prices higher than those that Fink has been
able to get from Purity Products or the local independent producers
(mostly Spanish and Haitian, but now also African-American pastor
Bruce Wall whose 5:00AM to 6:00AM program either has just started or
is scheduled to start Monday). But if this placement is the result of
a corporate-level deal and results in reduced revenue at WRCA (which
Beasley might have added to the deal to sweeten it nationwide), Fink
will be really pissed because his personal compensation is based on
WRCA's revenue.

Anyhow, I wonder whether this move by Beasley might give Bob Bittner
an opening to pick up Danny Stiles' recorded programs from WNYC. I
think some of the Stiles shows that have been airing on WRCA
overnights might have been recorded more than 20 years ago, but they
are timeless. Stiles is in his late eighties but appears to still be
going strong. It would be great to hear this material on WJIB, where
it would nicely complement Bob's format.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Scott Fybush" <scott@fybush.com>
To: "(newsgroup) Boston-Radio-Interest"
<boston-radio-interest@bostonradio.org>
Sent: Thursday, July 29, 2010 10:00 AM
Subject: ESPN Deportes coming to WRCA?


> Beasley, which owns WRCA, just struck a deal with ESPN to put the
> ESPN Deportes Spanish-language sports programming on Beasley's WWDB
> 860 in Philadelphia. (That's the 10 kW daytimer long known as WTEL.)
>
> An item about the Philly format change in the Inquirer included this
> one line: "'DB owner Beasley Broadcast also added ESPN Deportes on
> stations in Atlanta and Boston"
>
> I can't hear WRCA from here ("here" this week being Indiana) - but
> it might be worth keeping an ear on them to see if something changes
> soon.
>
> s



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