Stupid Question

Dave Tomm
Mon Jan 11 05:06:42 EST 2010

Certain shows can be blocked, but most channels don't at this point,  
fearing a backlash from viewers.  The only time I've seen it is with  
certain HBO specials.  I tried to DVR the last Robin Williams special  
and it didn't take.  I tried another show on that channel and it  
worked fine.  My guess is that you may see more DVR blocking in the  
future, as many viewers, particularly in the younger demos, often  
record several shows each week and play them back at their  
convenience, fast forwarding through the commercials of course.

-Dave Tomm

On Jan 11, 2010, at 12:11 AM, A. Joseph Ross wrote:

> On 10 Jan 2010 at 23:46, Garrett Wollman wrote:
>> Jeff Zucker is on record admitting to having made the programming
>> commitment to a "DVR-proof" show just when the advertising rate base
>> was shifting from live-broadcast-only to plus-three-days.  (It turns
>> out that, in DVR households, only about 40% of the audience skips the
>> commercials even three days later.)
> What makes a program DVR-proof?

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