I guess holiday music works

[Dave Tomm]

It seems to be a trend that's happening in a lot of the PPM markets  
around the country.  The "Christmas Station" spikes in the ratings,  
often going to number one.  It doesn't help in the November ratings  
period, so I don't think we'll be hearing Sounds of the Season in the  
summertime.  With the new PPM system, instead of four three month  
"books" or monthly "trends" there are 12 monthly "books."  There's no  
real advantage to starting much before mid-November.

-Dave Tomm


On Jan 7, 2010, at 5:53 PM, Donna Halper wrote:

> At 01:05 PM 1/7/2010, Kevin Vahey wrote:
>> Looking at the December radio ratings and I am guessing we will be
>> hearing Christmas music next August as WODS jumped to #2 and WR0R to
>> #5.
>
> Doesn't shock me.  More than 92% of Massachusetts identifies as  
> Christian, so that's a lot of potential listeners, plus for many  
> people, the music is a major part of the holiday season, even for  
> those who are not specifically religious.  They identify it with  
> gifts, and family and memories of childhood, and stuff like that.   
> Okay fine, it drives some of us crazy, but I understand it's very  
> important to others, and when I consulted in markets that were  
> overwhelmingly Christian, such as in the deep south, I recommended  
> doing that too.