I guess holiday music works

[Donna Halper]

At 01:05 PM 1/7/2010, Kevin Vahey wrote:
>Looking at the December radio ratings and I am guessing we will be
>hearing Christmas music next August as WODS jumped to #2 and WR0R to
>#5.

Doesn't shock me.  More than 92% of Massachusetts identifies as 
Christian, so that's a lot of potential listeners, plus for many 
people, the music is a major part of the holiday season, even for 
those who are not specifically religious.  They identify it with 
gifts, and family and memories of childhood, and stuff like 
that.  Okay fine, it drives some of us crazy, but I understand it's 
very important to others, and when I consulted in markets that were 
overwhelmingly Christian, such as in the deep south, I recommended 
doing that too.