WBUR does TV ads

Dan.Strassberg dan.strassberg@att.net
Thu Dec 2 07:33:26 EST 2010

No, but I must have seen the same TV ad for WBUR and I wondered 
whether WBZ accepted the ads because they were legally required not to 
turn them down, or they did it notwithstanding that the ads advertise 
a station that competes with WBZ (AM), or they did it because the TV 
people said to themselves, "nobody watches such spots anyhow, so what 
harm can it do?" If the last, they are denigrating the efficacy and 
value of their own product! If WBZ-TV employees appear on WBUR 
fund-raisers (can't remember such appearances in the recent past), 
could this be part of some sort of tradeout? After all, appearances by 
TV personalities on public radio fund-raisers can be allegeged to be 
of promotional value to the TV station.

Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Donna Halper" <dlh@donnahalper.com>
To: "Boston Radio" <boston-radio-interest@bostonradio.org>
Sent: Wednesday, December 01, 2010 11:28 PM
Subject: WBUR does TV ads

> So I noticed a bunch of billboards on the Expressway and Mass Pike 
> promoting WBUR recently, but I had never seen a TV ad till tonight, 
> when I saw them running one on WBZ-TV.  Can any of you recall WBUR 
> doing TV ads in the past?

More information about the Boston-Radio-Interest mailing list