If WMKK becomes WEEI

[Dave Tomm]

Right now WBOS is getting around a 3 share 12+, and holds it's own in  
cume.  Due to their 90's based alternative format, they most likely  
have no teen numbers or 55+ listeners to pad their cume.  It's all  
18-49, or most likely 25-44.  They're super serving that core  
audience.  If they're pulling a three share  and cuming 700 something  
thousand listeners overall with basically just that core audience,  
which they probably are, that's a very attractive place for agency  
dollars.  I haven't seen the numbers, but my guess is WBOS in the top  
7 or 8 25-54, and top three 25-44.

WMKK is doing even better than that.  They're a share higher than WBOS  
and is one of the highest cuming radio stations in the market.  Once  
the recession turns around and advertising dollars start flowing  
again, Mike FM could be a gold mine.  It's a shame that Entercom will  
probably sacrifice it to keep WEEI competitive with the Sports Hub.

-Dave Tomm

On Sep 12, 2009, at 5:28 PM, Don A wrote:
>
>> Like WMKK, WBOS is doing very well with the money  demos.
>
> I'm not so sure this is true anymore...
>
> Can anyone tell my their overall rank in August 25-54?