If WMKK becomes WEEI

[Dave Tomm]

WBOS is essentially a gold based alternative station, focusing on the  
90's and early 2000's, with a few 80's tracks and currents thrown in.   
Core artists for them include Nirvana, Pearl Jam, Stone Temple Pilots,  
Red Hot Chili Peppers, etc.  Just as WMKK is an updated version of the  
oldies format for Generation X, 92.9 is the new "classic rock" for  
that generation.  Like WMKK, WBOS is doing very well with the money  
demos.  Cume and share are up from the previous AAA format.  I'm sure  
they will gain even more with WBCN going away.  WBOS won't be changing  
a thing.

The station to watch is WODS.  Now that they've retired the "oldies"  
name, I could easily see them transitioning to a Mike-like format.   
They're already playing four or five 80's songs an hour.  All they'd  
have to do is dump the 60's, add the 90's and some 2000's tracks, and  
get rid of the jocks.  They'd save in overhead, and improve their  
25-54 numbers.  They could even continue to do all-Christmas, and make  
the changes during the holiday hiatus.  If Mike becomes WEEI this  
fall, variety hits will probably come to WODS.

-Dave Tomm

On Sep 12, 2009, at 2:24 PM, Bob Nelson wrote:

> I think WBOS is an automated jukebox now, only not with the same  
> music WMKK has. WBOS is alternative,
> Modern Rock, something like that. WMKK is variety hits--maybe  
> 70s-90s & this decade plus some
> stuff one may not expect. (Tony Bennett or Dean Martin, for example.)
>
> But yes if WBOS also went variety hits to get that audience...
>
>
>