890 WAMG (ESPN) to launch new format Monday

[Dave Tomm]

The logical guess would be 1260, but Disney is just as committed to  
the Radio Disney format as they are to ESPN Radio.  I haven't tuned  
into WMKI since my son aged out of it, but they used to have quite a  
few local sponsors, including Jordan's Furniture.  They also were  
promotionally active.  They shared a station vehicle with the RD  
station in Providence, and I would see it throughout Metrowest.  Radio  
Disney does have a 24/7 channel on both Sirius and XM, so it's  
possible they'll sacrifice 1260 for ESPN, figuring most mom's cruising  
around in their late model minivans probably have satellite radios in  
their dashboards.

The big move ESPN should make?  Get into an agreement with Nassau and  
put it on 99.5.  Nassau could use the cash infusion right now, and if  
they won't sell the signal outright, they would probably welcome a  
brokerage agreement.  That would really be the only move that makes  
ESPN radio somewhat relevant in the market.  But it's also possible  
that the radio end is not as important to ESPN, and 1260, while almost  
as limited as 890, would suit their gameplan for the website.

-Dave Tomm

On Sep 11, 2009, at 3:27 PM, Bob Nelson wrote:

> No idea what that new format will be but http://www.bostonradiowatch.com 
>  is quoting sources as saying that ESPN 890 will have a
> new format on Monday--the day, by co-incidence, that the new "ESPN  
> Boston" site is to launch. (So, on what station will
> ESPN Boston air?)
>
> http://bostonradiowatch.blogspot.com/2009/09/wamg-to-end-all-sports-format-after.html
>
> http://www.bostonsportsmedia.com/2009/09/farewell-890-espn
>
>