The new WGBH lineup

[Bob Nelson]

In that case, not wise to shift to a less powerful, less centrally located frequency

>>Not a good time to incur the wrath of well-to-do
octogenarians who had been planning million-dollar gifts to your
station when they depart this mortal coil.

And I'm not suggesting this single study had anything to do with the decision, but it
just points out some interesting facts.