AM 1540, Exeter, NH Ready For Switch?

[Dave Doherty]

> "music to which it's fun to listen" ????

:-)

A better solution would be to find a phrase that, while correct, delivers 
the message. That is often a difficult proposition, but in this case it is 
easy: Reduce the phrase to the key point: "Music that's fun."  Given the 
medium and the product, "to listen to" is redundant.

"Music that's fun" is perfectly pithy. "Music that's fun to listen to" drags 
on for at least a second longer than necessary. You can emphasize "music" 
and "fun" in the former; but the emphasis in the latter is naturally on 
"music," with the remainder tossed out as an afterthought, completely 
burying the emphasis on "fun."

"AM1540: Music that's fun" connects the station with music and fun. That's 
about all you can hope to do with a slogan.

"AM1540: Music that's fun to listen to" connects the station with music. It 
dilutes the fun aspect, thereby diluting the message.

KISS.

-d



----- Original Message ----- 
From: "Cohasset / Hippisley" <cohasset@frontiernet.net>
To: "Laurence Glavin" <lglavin@mail.com>
Cc: <boston-radio-interest@lists.BostonRadio.org>
Sent: Saturday, March 14, 2009 6:10 PM
Subject: Re: AM 1540, Exeter, NH Ready For Switch?


>
>
> On Mar 13, 2009, at 5:42 PM, Laurence Glavin wrote:
>
>>> -Then there's the slogan:
>> "music that's fun to listen to".  Apparently the new owners don't 
>> realize
>> that you're not supposed to use a preposition to end a sentence  with. 
>> [sic]
>
>
> "music to which it's fun to listen" ????
>