Washington Post - take 2 on Rush ratings

A. Joseph Ross joe@attorneyross.com
Sun Mar 8 21:41:13 EDT 2009

On 7 Mar 2009 at 16:19, Mark Laurence wrote:

> Interesting development in today's Washington Post: a lengthy article
> on Arbitron ratings and how impossible it is to back up claims for
> national talk show hosts and their audiences.  Michael Harrison
> ("Talkers" Magazine) was interviewed further and stood by his "guess"
> of 14 million Rush listeners.  Then, he defended his "estimate" of 25
> million listeners after the Rush news this week, "based on his
> discussions with program directors around the country."  That's a
> great source for accuracy!  
There was someone on Keith Olberman's program a few days ago who said 
that with the differences in the way Arbitron does radio ratings and 
Neilson does TV ratings, he figured Rush's audience was more like 1.4 
million in TV terms.

A. Joseph Ross, J.D.                           617.367.0468
 92 State Street, Suite 700                   Fax 617.507.7856
Boston, MA 02109-2004           	         http://www.attorneyross.com

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