ads

[Dave Tomm]

The beginning of page two would be his live read, then he would  
continue with his news commentary.  When he said "page three," it was  
the cue for local stations to take their sixty second break.  He would  
come back with more content after that, then there would be another  
live read at the beginning of page four.  Basically, the beginning of  
each page, except page one, was a commercial.

When I programmed WLIS/Old Saybrook in the early '90's, that sixty  
second local break on Harvey's fifteen minute newscast was the highest  
priced spot/sponsorship on the rate card....

-Dave Tomm

On Mar 5, 2009, at 6:43 PM, Roger Kirk wrote:

> Keating Willcox wrote:
>>> claiming that he didn't clearly delineate his commercial copy from
>>> his news-and-comment copy is more evidence that they weren't
>>> listening.
>>>
>> I dunno, I was fooled by some of the ads for gloves. He would begin  
>> the ad as an interesting story, and I would enjoy being fooled by  
>> the story turning into an ad. Part of his charm
> IIRC, Paul Harvey's "even-numbered pages" were commercials.