News media preferences -- new survey
Garrett Wollman
wollman@bimajority.org
Mon Jan 5 22:43:26 EST 2009
The generally reliable Pew Research Center for the People and the
Press has released a new survey showing what media Americans look to
for news. When 18- to 29-year-olds were asked to name their two main
sources of news, the results looked quite bad for traditional media:
Television 59%
Internet 59%
Newspapers 28%
Radio 18%
Magazines 4%
Other (vol.) 6%
Unfortunately, the margin of sampling error is not given for this
crosstab. One bright spot: radio is up compared to both 2006 (+2%)
and 2007 (+5%).
For the whole sample (N = 1489, in the field December 3-7, 2008):
Television 70%
Internet 40%
Newspapers 35%
Radio 18%
Magazines 5%
Other (vol.) 2%
DK/Refused 1%
Interesting that the choice of radio in the rising-adult demo is
reflecting of the population as a whole, which suggests that radio
news doesn't actually have a "generation gap".
Those who answered "television" were asked a follow-up question to
identify their TV news preference. (Multiple answers accepted.)
CNN 22%
FNC 16%
Local TV news 15%
NBC network 13%
ABC network 11%
CBS network 9%
MSNBC 7%
Other (vol.) 3%
DK/Refused 2%
I'm not sure what's more surprising, that the networks still have so
much of the news audience, or that that many people actually watch
CNN. (I'd be interested in a more-detailed survey that elicited which
specific programs people claimed they were watching, to see how many
of the people reporting a cable channel as a news source were actually
watching that channel's news programming. If any of them still do
hard news at all....)
Full details:
<http://people-press.org/report/479/internet-overtakes-newspapers-as-news-outlet>
-GAWollman
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