The plot thickens with sports media

Bob Nelson
Fri Aug 28 10:48:15 EDT 2009

Was just on another board saying the same thing. ESPN wants more airtime than just overnights
and weekends, even if being on the powerful 98.5 would give them SOME exposure (and I for one
would love being able to hear things like the non-Sox baseball playoffs on ESPN)

>>National sponsors want to see Top 10 market clearance even if it's 
on a flea watt station. Also 98.5 probably wouldn't clear any of 
their live event programming (NBA, MLB) because of Bruins conflicts 
and wanting to keep the developing audience for DA's show.

Exactly. If CBS, say, had another AM in town they could put ESPN there but they'd comepete against
themselves for the sports audience. Would they work out a deal such as an LMA with 99.5; roll over
Beethoven for sports? (Put classical on HD signal or something)....or be on CC's 1200?

And when all is said and done what kind of ratings would such a station get? Even if 890 were
more powerful what could ESPN get in town, a 1? Sporting News more flexible--don't mind only
partial carriage if they get a signal like 98.5...

Local hosts would help such an effort too but they'd have 1 or 2 slots and most of the talent is
either with 850 or 98.5.     

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