CBS switcheroo update

[Howard Glazer]

From: Bill O'Neill <billohno@gmail.com>

> Roger Kirk wrote:
> > WBZ is even including the a Sports Hub mention in the TOH/BOH overview.
>
> Why didn't WBZ use it's heritage calls and branding for something that
> more readily reflects its core - news & talk?  And I risk beating an old
> drum here when I wonder why they haven't considered putting out a
> retro-service to the Full-Service A/C days of WBZ someplace in HD land?
>
> Bill O'Neill
>

That would be a pretty expensive way to reach a couple of thousand
listeners, wouldn't it? Most HD formats can be run out of a broom closet;
how the heck do you do that with a personality-based A/C with local news,
traffic, weather, etc.?

Howard