WEIM changes

[A. Joseph Ross]

On 9 Apr 2009 at 9:24, Mark Laurence wrote:

> > Probably because they want to make a clean break, without whatever
> > baggage the old call letters carried in the public mind.
> 
> Radio people often say this, but I see no evidence that it's true:
> 
> WRKO used to be top 40.
> WBZ used to be top 40.
> WEEI used to be all news.
> WBOS used to be country.
> WBCN used to be classical.
> WAAF used to be beautiful music.
> 
> Their call letters survived dramatic format changes with little 
> demonstrable effect on the new ratings.
 
True enough.  But some of the "radio people" who "say this" are the 
ones making the decisions.  Some stations see no reason to change 
call letters, others do.

And, BTW, WRKO used to be WNAC before it went Top 40.

-- 
A. Joseph Ross, J.D.                           617.367.0468
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